GA4 / GTM Event Builder

Define events once → export a GTM container, a JSON spec, and ready-to-copy dataLayer/gtag snippets. Client-side only.

Tips: use snake_case for GA4 events. Special parameter values: auto:url, auto:title, auto:click_text.

Events
QA Checklist (basic)
  • Open site with Tag Assistant → enable GA4 DebugView.
  • Trigger each action (URL, click, or dataLayer event) and confirm event appears.
  • Verify parameters and values in GA4 → DebugView → Event params.
  • Test in private window to check once-per-session rules.